How I Only Post GOOD CONTENT

There’s one thing I started doing that made a huge difference in my book sales:

I started comparing my best-performing hooks—and stopped posting the ones that didn’t work.

That’s it. No algorithm hack. No constant filming.
Just being ruthless with my content—and organized about it.

Not All Hooks Are Equal (Even If They Sound Good)

If you’ve been posting to TikTok, you’ve probably had that moment where a video you thought would do great totally flopped—and the one you threw together in 15 seconds popped off.

That used to drive me crazy.

I was spending hours scripting and reshooting “perfect” videos while the ones with a simple hook like “This almost ruined my book launch” performed way better.

So I stopped guessing. I started tracking.
Not everything—just the hooks.

No more wishful thinking. No more wasted time.
I cut the low-performers, reused and remixed the winners, and immediately saw better results—with way less effort.

How I Made It Easy (and Stopped Overthinking It)

I used to keep notes all over the place. Video ideas in one app, performance in another, and zero consistency.
It was chaos. I was spending more time planning content than posting it.

So I built a simple spreadsheet just to compare my hooks.

Now I can see at a glance:
✔ What hooks drive views
✔ What actually sells books
✔ What’s worth repurposing

That small shift saved me hours every week—and helped me stop posting things that don’t serve my goals.

The Bottom Line

You don’t need to post more. You need to post smarter.
When you know what hooks actually work, you stop wasting time and start seeing real results.

If you’re tired of content that flops, and want a system that helps you grow while spending less time online, start by tracking what matters.

It doesn’t have to be complicated. (I literally built my spreadsheet in 10 minutes—and still use it weekly.)

Your future self will thank you.

You can check out the spreadsheet I use to optimize my hooks here!