How I Sell My Own Books
This chart is from just one of my books in September, my highest month in a while, and only posting it on TikTok, and I don't use my face or voice to make my posts for this book, but I've also helped a lot of other author friends learn to refine their marketing hooks to sell their books.
I get a lot of questions about how to market your books without spoiling them and without using blurbs.
First, I look for scenes that have a hint of loneliness/rejection. It doesn't have to be "your billionaire best friend just dumped you on your birthday."
A couple of the non-romantic scenes I've pulled or that have worked for people:
He's been forced to remain at work when he gets the call that his mother died.
She's alone in a mansion when she asks the servants if she can eat with them.
The reason these work are because we can relate in some way to the characters, even if these things haven't happened to us. We can imagine what it's like to be stuck at a soul-sucking job that won't give us time off for a loved one's funeral, or what it's like to be alone in an unfamiliar place with no friends.
I have a really specific format that I use for the first slide/first sentence as well, which keeps readers on the page.
Of course, the ones for my books tend to be more romance-centric, but pulling these emotionally relatable scenes is going to up your game pretty significantly. I've tested this strategy on paid ads as well, and scenes from the book always always always sell better than blurbs and cool covers. (Although you want to make sure you have a good blurb and cool cover for when people DO make it to the sale page, whether that's on Amazon or somewhere else).
